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Delivering Unique Business-Relevant Tweets: Facebook IPO
Today’s Facebook’s IPO although a more consumer focused interest story then what most of our customers are interested in, brought a huge amount of tweets on the subject as expected. (I would even...
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Sometimes the Best Use Case for Social Media May Not Require Any Posting
John Stepper a blogger whose job is to “change how people work” using collaboration platforms, communities of practice, and public social media channels at Deutsche Bank, recently blogged how your best...
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#hashtagged
Note: This post was originally posted on my personal blog “Chitchating about Information Delivery” on June 11th, 2012 Last night, the TV was on- only the dog was watching, but as i walked by i noticed...
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Social Cocktails With Your Dinner?
I have been known to get home and pour myself a cocktail once in a while (usually a gin and ginger-ale mix with a fresh Meyer lemon from the tree outside). With a little one in the house, dinner is...
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Only the Strongest Professions Have the Strongest Associations
“Only the strongest professions have the strongest associations“ - 2012 SLA Hall of Fame inductee Susan Fifer Canby Chicago in July is hot, even with the lake breeze you can’t escape the concrete...
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Harvesting Big Data for Social Business
Have you ever thought about how, when you are in a specific situation or have something very important on your mind, you begin to see it all around you? For example if you have ever been pregnant—ALL...
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You Got Tips. Now Float Like a Butterfly …
I began a customer introduction the other day stating that I was a “recovering salesperson.” I have been in sales in one way or another for a long time and will always use the sales skills I have...
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You Had Me At Hello. Smiling That Is.
Dreamforce season is upon us! Attendees and Salesforce.com employees are talking about what they are wearing and not wearing (I really hope not!) to the event, the Dreamforce party app is hopping,...
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Girly Geeks in Force at Dreamforce
I can’t think of a better way to start a major conference then attending a conference sponsored networking event. From day one you are able to network and make connections with others, who can heavily...
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FirstRain is Sponsoring the Overloaded2013 Conference!
FirstRain is excited to announce that we are sponsoring this weekend’s Overloaded2013 conference, February 9th in San Francisco. This annual conference, which is produced by the Information Overload...
View ArticleWe’re going to Dreamforce 2013!
It’s on: We’re going to Dreamforce again! And this time, we’ve moved on up to Silver Sponsor status. Our booth last year was packed and buzzing with great conservations, with both attendees and...
View ArticleDevelop a Social Media Strategy Specific to Your Customers
By Daniela Barbosa, Director of Business Development Simply just being on networking sites isn't enough anymore—to stay competitive you have to be creative with the content you are putting out there,...
View ArticleYour Secret Superpower: Knowledge is the Key to Building a Relationship with...
By Ryan Warren, Vice President of Marketing Sometimes, you may think that anything is easier than gaining that one picky client's trust. But, believe it or not, you can do it, because having the right...
View ArticleThe Importance of Developing a Customer-Focused Sales Methodology
By Ryan Warren, Vice President of Marketing Every aspect of the business needs a standard methodology, but nothing requires an official set of procedures more than sales. With generating revenue being...
View ArticleThe All-in-One Difference: Tablets Make a Difference in Closing the Sale
By Daniela Barbosa, Director of Business Development It's no secret that companies of all sizes are adopting tablets in the office. According to this poll of 610 professionals by CDW, more than half of...
View ArticleReady, Set, Go! 5 Steps to Push Yourself and Boost Your Sales Numbers
By Ryan Warren, Vice President of Marketing The yearly sales marathon is more than halfway done, so it's that time of year when you may need to ramp up your sales productivity to hit end-of-the-year...
View ArticleWhat Does it Mean to Join the Customer Company Revolution?
By Nora Weintraub You've probably already been hearing (and getting excited!) about salesforce.com's upcoming Dreamforce 2013 conference. The theme this year is "Join the Customer Company...
View ArticleHow to Motivate Top Sales Performers
By Ryan Warren, Vice President of Marketing When it comes to selling, some employees either have it or they don't. Top performers obviously have the best results, but in many cases, they can still...
View ArticleHiring and Training for Maximum Sales Productivity
By Ryan Warren, Vice President of Marketing Your sales team is the backbone of your organization. In some cases, sales productivity can improve with training programs, but people who are innately good...
View ArticleReducing Marketing Rocket Science: Understanding the Buyer’s Journey
By Nora Weintraub One of the latest buzzwords for sales and marketing is "the buyer's journey," which makes it sound like your customers are going through an epic voyage to purchase your product or...
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